1. Filter down your list of current intercepts.
2. View the list of current intercepts.
3. Add a new intercept.
4. You can build your list of Search Keyword Intercepts in Excel (using the downloadable template), then import the full list to your website.

See "Importing Search Keyword Intercepts" for instructions on importing records here.

Click "New Intercept" to create a new Search Keyword Intercept.

1. Select the Redirect Type:
   • "New Search" will take the user to results for a different search. A common use is to correct common misspellings. For instance, if you find users are commonly misspelling "cutter" as "cuttr",  you can redirect them to a search for the correctly spelled "cutter".
   • "Category" will take the searcher directly to a category.  For instance, if a user searches for "endmill" they will be taken to the "Endmills" category, as shown in the example above.
   • "URL" will take the searcher directly to a defined URL.  If you are redirecting to a page on your site, you don't need the full URL - you only need the part after the domain.  For instance, if the user searches for "clearance" you can send them to a content page you have created at the following URL: /itemlists/end-of-year-clearance.  If the page you are redirecting them to is on another website, you would include the full URL including http or https.
2. Enter a name for the intercept.
3. Enter where the user will be redirected to.  What you enter here will be dependent on the Redirect Type.
4. Click "Add Term" to enter a Key Phrase.
5. Enter the term or phrase that will trigger the intercept.
6. Phrase Type:
   • "Exact" means the user has to search for exactly the term in the Key Phrase or the intercept won't be triggered.
   • "Fuzzy" means the user can enter a form of the term in the Key Phrase and the intercept will still be triggered.  So for instance, if the Key Phrase is "Drill", and the user searches for "drills", "drilled", etc., they will still be redirected.
7. Save or Cancel changes to the key phrase.

If you have a large number of intercepts, you might find the Search Keyword Intercept Preview useful.   You can access this by clicking the "Preview" button at the top of the Search Keyword Intercept page.

When you search for a term from here, you will be provided with the name of any intercepts that would be triggered by a search for that term.  This is useful if you are seeing a search on the website that is getting unexpected results.  You can check the Search Keyword Intercept Preview to see if the term is being intercepted.

If you are using "Fuzzy" Phrase types, this is a good way to test if a particular form of the word is being caught by an intercept.

When you import Search Keyword Intercepts you want to make sure that you have the right data in your import file.  You can download an Excel sheet with the correct columns from the "Download Template" button on the Search Keyword Intercept screen.

1. Name:  This will be the name of the intercept.  This can be anything you want.  Name it something that will help you remember what the intercept is doing.
2. RedirectType:
   • url - when you are redirecting to a URL such as a specific content page on the site, or page somewhere else on the web.
   • newsearch - when you are redirecting to a search for a different term.
   • category - when you are redirecting a search to a category page.
3. RedirectTo:  This is where you want the user to be redirected to.  For a category Redirect Type, you will want to put the exact name of the category.
4. MatchType:  This will be either "exact" if you want the system to require the user to enter the exact Key Phrase in order to be redirected, or "fuzzy" if you want the system to allow forms of the word.
5. KeyPhrase:  This is the term that the user would enter that would trigger the intercept.