Suggested Goals for Google Analytics

 

Here are some ideas for Google Analytics goals which will help you keep track of conversions on your website.

Aldrich Web Solutions provides these manuals as a general help resource. For the most reliable and up-to-date information about this topic, visit Google's support documentation.

Checkout Complete

Use a "Destination" goal type with a destination that begins with /checkout/checkoutComplete. Also, include a funnel that looks like this:

The 4 steps involved would be (in this order):

  • /checkout/shopcart
  • /checkout/checkoutwizard#/checkout/step1
  • /checkout/checkoutwizard#/checkout/step2
  • /checkout/checkoutwizard#/checkout/review

Shopping Cart View

Use a "Destination" goal type with a destination that begins with /checkout/shopcart

Invoice View

Use a "Destination" goal type with a destination that begins with /myaccount/invoicedetails

Order View

Use a "Destination" goal type with a destination that begins with /order

New Account Signup Request

Use a "Destination" goal type with a destination that begins with /Secondary/thanks

Time Spent on Website

Use a "Duration" goal type. Then in the "Goal Details" section, configure a duration that tells you a user is spending quality time on your website (8 minutes is a good place to start).

Search Executed

Use a "Destination" goal type with a destination that begins with /products/search