Both the search result listing and the Item Detail page will display an "Accessory Items" link. The user can click the link to get a pop-up box displaying search result entries (along with links to Item Details) for the Accessory Items assigned to the original SKU.

Additionally, when a user adds the "parent" item to their shopping cart, WebAlliance can show the AddToCart Popup box which shows up to 4 accessory items as "You might be interested in..." items.